Author: Innovation Media Consulting

20 May

Posted at 14:11h in Magazines, Print, Projects

Multi-title Hanley Wood went from a Balkanized, print-first, top-heavy, sluggish organisation to a streamlined, fast-moving, highly productive digital-first, data-, content- and revenue-producing machine [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color=color|transparent|initial|inherit;' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers, Senior Director/North America, INNOVATION Media Consulting [/custom_font] At...

09 May

Posted at 16:53h in Insights, News, Projects

Prensa Libre, one of the leading newspapers in Central America, relaunched its Sunday edition as a stylish and fresh new offering with stunning visuals - perfect for a lean-back Sunday read. Founded in 1951, today Prensa Libre is the political and social brand of record in...

27 Feb

Posted at 00:00h in Insights, News Report 2016

A selection of comments by industry leaders       This article is one of many chapters published in our book, Innovations in News Media 2016 World Report....

20 Feb

Posted at 00:00h in Insights, News Report 2016

The New York Times in the US and The Financial Times in the UK are having increasing success with their subscriber paywalls in the English-speaking news market, but how well does the practice translate into Italian? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...

30 Jan

Posted at 00:00h in Insights, News Report 2016

A raft of new experiments and projects focused on improving the user and customer experience for Washington Post readers has infused the newsroom and company with energy and ideas. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']By Marta Botero |...

23 Jan

Posted at 00:00h in Insights, News Report 2016

Programmatic ad efficiency will continue to increase as media in emerging markets learn to deploy the technology, but cultural and business barriers remain a problem. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Alvaro Triana | Consultant | Innovation...