In 2015 the Washington Post commissioned a study to get some scientific answers and proof to the perennial question: Does design matter or not in the digital age? And more specifically they asked: Does better page design cause the brain to pay more attention? The...
Beyond articles or even stories, our minds are seeking four or five different types of satisfaction when they concentrate on a text or image. Before radio, TV, the internet and smartphones, newspapers were the prime source of news and information for most people. Headlines in 80-point...
Legacy broadcasters are losing the distribution game whilst remaining important producers of primary content. They need to decide what they stand for. Confused news broadcasters are living in troublesome times and some are struggling to keep up. Just as they thought they had a handle on...
There are more shiny new things to distract you than ever before. Figure out which ones help you meet your readers’ needs, and double down on those alone. Prepare to be overwhelmed. Again. In the “good old days”, we could go for decades without a disruptive new...
BBC News discovered it was struggling to reach diverse and younger age groups. The solution it put in place created positive results by rethinking broadcast news. Traditional television and radio audiences are ageing rapidly and diminishing in size while the under 30 crowd shuns broadcast media,...
Trying not to rock the boat too much has allowed the ship to rot. Start blowing up old teams, old job descriptions, old work!lows, old publishing schedules, old org charts, and old office spaces. No one and nothing can be exempt. Good journalism is good business. But...
Many Latin American news companies are still struggling to come to terms with the digital business world. They need to do better compared to peers on other continents. Transformation is not an option but a requirement in order to be able to compete and serve your...
Here’s one you can take to the bank: progressive web apps. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers | Consultant | Innovation Media Consulting Group | Boston [/custom_font] Still think you need a native app? Think again. Still believe...
Some private media companies have decided to expand globally again, after years of retrenchment, but they are not the only ones. State-controlled operations also want their opinions heard. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Micaeli Rourke |...
From holograms and beer lines to cookbooks you have to actually cook to use and print publications whose ink keeps mosquitoes at bay. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers | Consultant | Innovation Media Consulting...