Many Latin American news companies are still struggling to come to terms with the digital business world. They need to do better compared to peers on other continents. Transformation is not an option but a requirement in order to be able to compete and serve your...
Here’s one you can take to the bank: progressive web apps. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers | Consultant | Innovation Media Consulting Group | Boston [/custom_font] Still think you need a native app? Think again. Still believe...
Some private media companies have decided to expand globally again, after years of retrenchment, but they are not the only ones. State-controlled operations also want their opinions heard. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Micaeli Rourke |...
From holograms and beer lines to cookbooks you have to actually cook to use and print publications whose ink keeps mosquitoes at bay. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers | Consultant | Innovation Media Consulting...
Some newsrooms are still not doing online graphics, but there is a strong case to be made in 2017 for creating independent visual departments capable of running their own news agenda. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']By CHIQUI...
How the heck do you make in magazine media these days? A famous American magazine publisher, Malcolm Forbes, once attributed his success in making money to the following strategy: “I made my money the old-fashioned way: I was very nice to a wealthy relative right before...
What makes a reader become a subscriber and are there any differences between subscribers and members? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Andrew Rolf | Consultant, Innovation Media Consulting | [/custom_font] Joining a newspaper. Subscription and membership are...
How to create content designed precisely for the right audience at the right time on the right platform to meet proven reader needs at each moment [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers Consultant | Innovation...
The New York Times Times already had a great subscription mentality. The US election provided a huge boost. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By ISMAEL NAFRÍA Consultant | Innovation Media Consulting Group | Barcelona [/custom_font] On a rainy...
How to engage audiences on the messaging apps and chatbots where they now spend most of their time [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers, Consultant, Innovation Media Consulting [/custom_font] That website redesign you just launched at...